Prasar Bharati signs MoU with Germany’s Deutsche Welle to distribute DD overseas
on DTH Platform
06/08/2014 10:49
India’s Public Service Broadcaster Prasar Bharati on Tuesday signed a Memorandum of Understanding (MoU) with Deutsche Welle (DW), Germany’s Public Service Broadcaster, to facilitate for the first time the availability of Doordarshan programmes on a ‘Free to Air’ basic package mode, on a DTH Platform. This would entail coverage of DD through whole of Europe, Asia, North Africa and even upto Australia would be covered as zones. This would also provide DD a viable DTH distribution platform, according to government official statement. The initiative assumes importance in view of providing a platform to project India’s view point to a global audience in a cost effective manner. Speaking on the occasion, CEO Prasar Bharati Jawhar Sircar said the MOU provided an important platform to position DD content globally. The content for the platform would be created based on the consultation with various stakeholders and the taste of the target audience. The MoU entails distribution of ‘India Channel’ on DTH Platform of Hotbird-13B Satellite and the reciprocal distribution of DW-TV on DD Freedish. Hotbird-13B is an extremely popular DTH platform in Europe. Placing DD on Hotbird DTH Platform will also give it full access to the Middle Eastern GCC Countries, where Indians work and reside in large numbers. DD will be offered in the basic package of the DTH service which does not require any individual to either subscribe to it or to pay for viewing the channel.
06/08/2014 10:49
India’s Public Service Broadcaster Prasar Bharati on Tuesday signed a Memorandum of Understanding (MoU) with Deutsche Welle (DW), Germany’s Public Service Broadcaster, to facilitate for the first time the availability of Doordarshan programmes on a ‘Free to Air’ basic package mode, on a DTH Platform. This would entail coverage of DD through whole of Europe, Asia, North Africa and even upto Australia would be covered as zones. This would also provide DD a viable DTH distribution platform, according to government official statement. The initiative assumes importance in view of providing a platform to project India’s view point to a global audience in a cost effective manner. Speaking on the occasion, CEO Prasar Bharati Jawhar Sircar said the MOU provided an important platform to position DD content globally. The content for the platform would be created based on the consultation with various stakeholders and the taste of the target audience. The MoU entails distribution of ‘India Channel’ on DTH Platform of Hotbird-13B Satellite and the reciprocal distribution of DW-TV on DD Freedish. Hotbird-13B is an extremely popular DTH platform in Europe. Placing DD on Hotbird DTH Platform will also give it full access to the Middle Eastern GCC Countries, where Indians work and reside in large numbers. DD will be offered in the basic package of the DTH service which does not require any individual to either subscribe to it or to pay for viewing the channel.
