With 84% growth in Q2, India smartphone market still has
immense potential: IDC
19/08/2014 11:47
The smartphone market in India has maintained its growth impetus with smartphone shipments achieving year-on-year growth of 84 per cent in Q2 2014 and a quarter-over-quarter growth of 11 per cent, reveled IDC, a leading technology media, events and research company. According to International Data Corporation (IDC) report, the potential for future growth in the smartphone market remains quite high as 71 per cent of the market continues to be on feature phones. The overall India mobile phone market stood at 63.21 million units in Q2 2014, a 5 per cent increase over Q1 2014. The quarter-over-quarter growth can be attributed to both product categories (i.e. smartphones and feature phones), highlighted report. Back-to-back volume growth in the smartphone market is also being noted due to the re-defined, low-price smartphone models and continuous migration from feature phones to smartphones. "The smartphone market is expected to more than double between now and 2018 and much of this is expected to be driven by the migration from feature phones to smartphones. The user expectations are simple -- a best-in-class user experience at affordable prices. With the introduction of Mozilla and Android One, the sub-$200 segment is anticipated to become even more appealing," says Kiran Kumar Research Manager, Client Devices, IDC India.
19/08/2014 11:47
The smartphone market in India has maintained its growth impetus with smartphone shipments achieving year-on-year growth of 84 per cent in Q2 2014 and a quarter-over-quarter growth of 11 per cent, reveled IDC, a leading technology media, events and research company. According to International Data Corporation (IDC) report, the potential for future growth in the smartphone market remains quite high as 71 per cent of the market continues to be on feature phones. The overall India mobile phone market stood at 63.21 million units in Q2 2014, a 5 per cent increase over Q1 2014. The quarter-over-quarter growth can be attributed to both product categories (i.e. smartphones and feature phones), highlighted report. Back-to-back volume growth in the smartphone market is also being noted due to the re-defined, low-price smartphone models and continuous migration from feature phones to smartphones. "The smartphone market is expected to more than double between now and 2018 and much of this is expected to be driven by the migration from feature phones to smartphones. The user expectations are simple -- a best-in-class user experience at affordable prices. With the introduction of Mozilla and Android One, the sub-$200 segment is anticipated to become even more appealing," says Kiran Kumar Research Manager, Client Devices, IDC India.
