CII expects India’s entertainment & media industry to surge
15%
17/09/2014 16:01
India's entertainment and media industry is expected to grow more than 15 per cent to over Rs 2,27,000 crore by 2018, a report by industry body Confederation of Indian Industry (CII) and professional services firm PwC has said. The growth rate has been estimated on a compounded basis annually. In 2013, the industry grew 19 per cent over the previous year to Rs 112,044 crore, according to the report. "The future lies in digital media as the internet segment is leading the growth in India," Chandrajit Banerjee, Director General of CII said, commenting on the findings. Internet access and internet advertising were the fastest growing segments in 2013, clocking growth rates of 47 per cent and 26 per cent respectively over the previous year, said the media report. Further, television and print media are expected to remain the largest contributors to the advertising pie in 2018 as well, as per the report, which estimates that the revenue from advertising will grow at a CAGR of 13 per cent and exceed Rs 60,000 crore in 2018 from Rs 35,000 crore in 2013.
17/09/2014 16:01
India's entertainment and media industry is expected to grow more than 15 per cent to over Rs 2,27,000 crore by 2018, a report by industry body Confederation of Indian Industry (CII) and professional services firm PwC has said. The growth rate has been estimated on a compounded basis annually. In 2013, the industry grew 19 per cent over the previous year to Rs 112,044 crore, according to the report. "The future lies in digital media as the internet segment is leading the growth in India," Chandrajit Banerjee, Director General of CII said, commenting on the findings. Internet access and internet advertising were the fastest growing segments in 2013, clocking growth rates of 47 per cent and 26 per cent respectively over the previous year, said the media report. Further, television and print media are expected to remain the largest contributors to the advertising pie in 2018 as well, as per the report, which estimates that the revenue from advertising will grow at a CAGR of 13 per cent and exceed Rs 60,000 crore in 2018 from Rs 35,000 crore in 2013.
